What is Mobile First Indexing and How It Affects SEO

Before understanding more about Mobile First indexing, we must know about Indexing.

What is indexing?

Ordering is the strategy for aggregation pages into Google search. Subject to which meta label we utilized (No-file or list), Google will creep and file our site pages. A list label implies that page will be added into the web search’s list. As a matter of course, every WordPress post and page are recorded.

What is Mobile First Indexing?

Mobile First Indexing implies we might see extra pertinent traffic in our logs from Google-bot cell phone. We may likewise see that bits in google item pages are currently made from the versatile form of our substance.

Mobile First Indexing

Image Source – MOZ.com

It is named “mobile-first” because it is not a mobile-only index: for example, if a site does not have a mobile-friendly version, the desktop site can still be involved in the index. But the lack of a mobile-friendly knowledge could impact undesirably on the google rankings of that site, and a site with a better mobile experience would potentially have ranking improvement to searchers on a desktop version.

Mobile-first indexing swings the importance to the mobile version of pages to create better outcomes and experiences for Google’s predominantly mobile users.

What should I do ahead of mobile-first indexing?

If you serve separate mobile and desktop pages or use dynamic content delivery for different device types, make sure you have the following covered before mobile-first indexing rolls out.

1. Mobile and Desktop versions of your page have the required metadata.
2. Mobile and Desktop versions of your page are tested in Search Console.
3. Your both versions cover the same content.
4. Mobile and Desktop of your page have the required structured data.
5. Any rel=hreflang tags for internationalization contain separate links for both versions.
6. Servers can handle any growth in crawl rate for the mobile version.
7. Your robot.txt directives are the same and optimized for both versions.
8. Correct use of rel=canonical and rel=alternate link elements between both versions.

How do I improve mobile-first indexing?

We can improve mobile first indexing by increasing the Website Page Speed, website internal links and place quality content on the site.

If anyone wants any help with running technical audits before or after mobile-first indexing, contact our team of technical SEO specialists today.